Business In Action: Apple

Competitive strategy has transformed the theory practice and teaching of business strategy throughout the world. Electrifying in its simplicity like all breakthroughs porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed. His three generic strategies-lowest cost, differentiation and focus which bring structure to the task of strategic positioning.

Good strategy, well implemented – that is the key to business success. This updated guide looks at the whole process of strategic decision-making, from vision, innovating and allocating resources, through to implementation, competing and leading people through changes in the business.