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Find Your Why

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. They key to achieving that fulfillment starts with understanding exactly WHY we do what we do.

Meet The Author

I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. They key to achieving that fulfillment starts with understanding exactly WHY we do what we do.

As START WITH WHY has spread around the world, countless readers have asked me the same question: how can I apply START WITH WHY to my career, team, company, or non-profit? Along with two of my colleagues, Peter Ducker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations and action steps for every stage of the process, FIND YOUR WHY can help you address many important concerns, including:

  • What if my WHY sounds just like my competitor’s?
  • Can I have more than one WHY?
  • If my work doesn’t match my WHY, what should I do?
  • What if my team can’t agree on our WHY?

Whether you’ve just started your first job, are leading a team or are CEO of your company, the exercises in this book will help guide you on a path to long-term success and fulfillment, both for you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY.

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