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Influence
Influence the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr Robert B Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
Influence the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. Dr Robert B Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion.
You will learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of influence will move you toward profound personal change and act as a driving force for your success
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