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Kotler On Marketing – How To Create, Win And Dominate Markets
₦3,500.00 ₦3,500.00This book is about WINNING profitably; optimally creating and managing demand from various customers’ focused needs
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Investment Analysis And Portfolio Management – Second Edition
This book seeks to capture the essence of modern developments in investment and provides a guided tour of the intricate and complex world of investments.
This book seeks to capture the essence of modern developments in investment and provides a guided tour of the intricate and complex world of investments.
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The world of management is blighted by fads, fiction and falsehoods. In MYTHS OF MANAGEMENT, Stefan Stern and Cary Cooper take you on an entertaining journey through the most famous myths surrounding management. They debunk false assumptions, inject truth into over-simplifications and tackle damaging habits head on. With fascinating insights from psychology, leadership theory and organizational behavior, this book provides you with compelling and practical guidance to avoid falling into the trap of cliché, misinformation and prejudice. This engaging read offers you insights into the reality of work, drawn from extensive research and real-world business examples. Whether cheesy, native or destructive, management myths could be holding you back and stifling your team’s potential. MYTHS OF MANAGEMENT is the guide you need to become a better, more enlightened manager.
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