“CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company’s brand, performance, and culture. IBM knows something about those types of ‘big bets.’ This book is a concise look at some of those big decisions and the c-suits moves that separated winners from the competition.”
The Greatest Business Decisions Of All Time
“CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company’s brand, performance, and culture.
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