Author

PREDATORY THINKING is a masterclass in how to outwit the competition, in ordinary life as well as in business.

It is the philosophy that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London’s most high-profile advertising agencies.

Written in the form of brilliantly lean anecdotes and stories, this book represents the distilled wisdom of a lifetime at the creative cutting edge.