Author

No company ever shrank to greatness, conclude Dwight Gertz and Joao Baptista. Drawing upon their new study of more than 1000 large companies, the authors argue that managers must move beyond the current wave of downsizing, restructuring and reengineering. Contrary to current management fads, they contend that companies must grow to be great. Managers now involved in downsizing must consider long term goals for growth alongside short term measures for slimming. Gertz and Baptista shatter population corporate myths by revealing that growth opportunities are everywhere across all business sectors even in stable industries and in companies too big to grow.