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Great By Choice

“With both Good to Great and Built to Last, Mr. Collins delivers two seductive messages: that great management is attainable by mere mortals and that its practitioners can build great institutions. It’s just what us mortals want to hear.”

  • Wall Street Journal

Meet The Author

“With both Good to Great and Built to Last, Mr. Collins delivers two seductive messages: that great management is attainable by mere mortals and that its practitioners can build great institutions. It’s just what us mortals want to hear.”

  • Wall Street Journal

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