Bubble Man

Competitive strategy has transformed the theory practice and teaching of business strategy throughout the world. Electrifying in its simplicity like all breakthroughs porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed. His three generic strategies-lowest cost, differentiation and focus which bring structure to the task of strategic positioning.

The world of selling continuously changes as channels to market proliferate. The digital world with internet auctions and online procurement has coincided with a period of economic instability. All of this makes selling more complicated than ever; clients are reluctant to commit to large amounts of spend up front and the knowledge differential between the provider and the customer is narrowing.