How is it that we can recognize photos from our high school yearbook decades later, but cannot remember what we ate for breakfast yesterday? And why are we inclined to buy more cans of soup if the sign says “LIMIT 12 PER CUSTOMER” rather than “LIMIT 4 PER CUSTOMER?” In Kluge, Gary Marcus argues convincingly that our minds are not as elegantly designed as we may believe. The imperfections result from a haphazard evolutionary process that often proceeds by piling new systems on top of old ones—and those systems don’t always work well together. The end product is a “kluge,” a clumsy, cobbled-together contraption. Taking us on a tour of the essential areas of human experience—memory, belief, decision making, language, and happiness—Marcus unveils a fundamentally new way of looking at the evolution of the human mind and simultaneously sheds light on some of the most mysterious aspects of human nature.
A Perfect Execution
₦2,500.00 ₦2,500.00He always travelled to work under an assumed name, though typically it was one he never changed. In later years, when he retired and it became public knowledge, there came a time when schoolchildren would dance around concrete playgrounds singing of his fabled false identity and the case which made him, as one newspaper tactlessly put it, ‘hang up his hat’.
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