Kotler On Marketing – How To Create, Win And Dominate Markets

MANAGEMENT CASES, REVISED EDITION is a collection of thought-provoking cases studies each a timeless representative of a challenge that all managers will face at some point in their careers. Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms.

It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills.

This manual serves as an excellent introduction to the variety of business context in which credit risk can occur. It explains the different types of credit risk and proceeds to examine how such risk can be anticipate and managed. All methods by which credit risk can be controlled are examined in turn; starting with a description of he principles of credit management and proceeding to explain the principles of good lending, credit venting, security, insurance and the overall management of the credit cycle.