DRUCKER DID MORE than break the sod for a new field of knowledge: he planted in it ideas that are as fruitful today as they ever were. Each year, managers discover extraordinary and immediate relevance in articles and books he wrote before they were born, or even before their parents were born. “There is surely nothing quite as useless as doing with great efficiency what should or be done at all.” Those words were published two generations ago – in 1963 – but I daresay that in the last few days, somewhere in the world, a young manager has marked them with a yellow marker or a ballpoint pen…
Managers still need to be reminded that it is their job to do what is right for the enterprise – not for shareholders alone, and certainly not for themselves alone. Managers still need to remember, of their staffs, ‘They’re not employees, they’re people.’ Management still must manage. That task is certainly no easier. But it is less daunting, thanks in large measure to the clear focus, the broad vision, and the practical wisdom of Peter Drucker.”
– From the Introduction by Thomas A. Stewart
How They Started Global Brands₦5,000.00 ₦5,000.00
Lots of us have ideas we think would make great businesses, yet most of us never do anything about these ideas. Probably because we just wouldn’t know where to start. But what if you took the first step? Where could it lead?
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