Kotler On Marketing – How To Create, Win And Dominate Markets

Asset pricing theory abounds with elegant mathematical models. The logic is so compelling that the models are widely used in policy, from banking, investments and corporate finance to government. To what extent, however, can these models predict what actually happens in financial markets? In the Paradox of Asset Pricing, a leading financial researcher argues forcefully that the empirical record is weak at best. Peter Bossaerts undertakes the most thorough, technically sound investigation in many years into scientific character of the pricing of financial assets.

MANAGEMENT CASES, REVISED EDITION is a collection of thought-provoking cases studies each a timeless representative of a challenge that all managers will face at some point in their careers. Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms.

It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills.

This guide provides a lively and accessible tour of the management thinking that has driven business change over the years and will continue to be influential. For managers everywhere, it will be an invaluable and entertaining source of reference.

PART ONE provides a clear overview of more than 100 ideas that have most influenced the management of business over the past century or so. As well as explaining each idea, it gives a brief run-down of the history behind it and lists suggestions for further reading.

PART TWO gives the low-down on more than 50 of world’s most influential management thinkers past and present. The majority are American – including what can be called the “Famous Five”: Peter Drucker, Douglas McGregor, Michael Porter, Alfred Sloan and Fredick Winslow Taylor – but more than 20 come from countries such as Britain, Japan, India, France and the Netherlands.