Business Strategy

Good strategy, well implemented – that is the key to business success. This updated guide looks at the whole process of strategic decision-making, from vision, innovating and allocating resources, through to implementation, competing and leading people through changes in the business.
Strategy is about understanding where you are now, where you are heading and how you will get there. Effective strategic decision-making is vital – not just for the CEO and board deciding a company’s overall direction, but for the managers at all levels of the organization who will determine how that vision can be transformed into action.
Effective business strategy involves difficult choices: which customers to target, what products to offer and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. In Business Strategy, veteran executive coach and business writer Jeremy Kourdi shows you how.