“CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company’s brand, performance, and culture. IBM knows something about those types of ‘big bets.’ This book is a concise look at some of those big decisions and the c-suits moves that separated winners from the competition.”
The Essentials
₦4,500.00 ₦4,500.00Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That’s what makes this book a “must read”
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