Business in action looks at a variety of famous companies to find the secrete of their success. Each one reveals a remarkable human story, from which the author draws conclusions about the basic features of any business. He explains the importance of people and products, finance and investments, training and research, advertising and selling and many more concepts in terms that everyone can understand.
Competitive Strategy
₦6,000.00 ₦6,000.00
Competitive strategy has transformed the theory practice and teaching of business strategy throughout the world. Electrifying in its simplicity like all breakthroughs porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed. His three generic strategies-lowest cost, differentiation and focus which bring structure to the task of strategic positioning.
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