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Business in action looks at a variety of famous companies to find the secrete of their success. Each one reveals a remarkable human story, from which the author draws conclusions about the basic features of any business. He explains the importance of people and products, finance and investments, training and research, advertising and selling and many more concepts in terms that everyone can understand.
Business in action looks at a variety of famous companies to find the secrete of their success. Each one reveals a remarkable human story, from which the author draws conclusions about the basic features of any business. He explains the importance of people and products, finance and investments, training and research, advertising and selling and many more concepts in terms that everyone can understand.
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