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Working inside the world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes, based on a scientific understanding of human behavior, can have, whether you’re trying to save money, be a better manager or get more people to vote in the next election.
Working inside the world’s first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes, based on a scientific understanding of human behavior, can have, whether you’re trying to save money, be a better manager or get more people to vote in the next election. For the first time, THINK SMALL takes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.
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DRUCKER DID MORE than break the sod for a new field of knowledge: he planted in it ideas that are as fruitful today as they ever were. Each year, managers discover extraordinary and immediate relevance in articles and books he wrote before they were born, or even before their parents were born
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